Tipitina’s Workshop for Professional Musicians

Artist Branding


I am excited to have been invited by the Tipitina’s Music Office Co-Op in New Orleans to lead a workshop series for professional musicians beginning on Thursday, November 17 at 4:00pm



Artist Branding: The Importance of an Online Persona

This is the first in a 3-part workshop series presented by Tipitina’s Music Office Co-op focusing on the most recently proved marketing strategy in the music business.

The first session will contrast the old and new music business structures, stress the importance of having a professional online presence, and outline how to do so most effectively.

The next two sessions will be:

  • Beyond the Encore: How to Get the Fans to Surf Your Way
  • Fanta$tic: How a Broad Understanding of Your Fan Base Can Increase Your Bottom Line

This workshop will be presented at the Music Co-Op Office at 4040 Tulane Ave. (in the Fountainbleau Storage complex at the corner of Tulane & Carrollton).

Space is limited, so please RSVP to mfowler@tipitinas.com by Friday, Nov 11 to reserve your seat.

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